Author: Andrés Pérez Ortega
Publisher: Grupo Planeta (GBS)
Si estás contento con tu trabajo, si no aspiras a nada más o no tienes interés en mejorar profesionalmente, éste libro no es para ti. Ahora bien, si quieres convertirte en el especialista de referencia en tu campo de acción, éste es tu libro. Con su ayuda, aprenderás a diseñar tu propio plan de posicionamiento para convertirte en un profesional relevante, fiable, conocido y reconocido. En el mejor de la clase. En la referencia. Al que llamen para un ascenso, una conferencia, un artículo, una entrevista, un libro. Lo que sea, pero que te llamen a ti y no a otro. No es un libro fácil, vas a tener que trabajar, reflexionar, resolver ejercicios, imaginar situaciones que podrían darse en tu carrera profesional y seguir un método que te ayudará a: • Evaluar, analizar y diagnosticar tu situación profesional actual • Definir y describir la necesidad que satisfaces y los beneficios que ofreces • Gestionar los recursos con los que cuentas y conseguir los que necesitas • Definir y establecer el impacto que quieres dejar en tu entorno • Gestionar los componentes emocionales que influyen en tu posicionamiento • Conocer las claves para comunicar y vender lo que haces • Definir y gestionar los elementos externos de tu imagen profesional • Convertirte en un comunicador • Implementar tu estrategia eficaz de posicionamiento profesional El objetivo último no es otro que aprender a sobresalir, a diferenciarte, a aumentar tu valor para, finalmente, convertirte en el experto en tu campo de acción. Y ser siempre el elegido. La primera pista: si eres uno más, serás uno menos.
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world. From the Hardcover edition.
Networking is the art of building and maintaining connections for shared positive outcomes. This field guide begins by politely examining, and then shattering to pieces, traditional networking truisms.
Light Science & Magic
Author: Fil Hunter, Steven Biver, Paul Fuqua
Publisher: CRC Press
Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs. Light Science and Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits. This new edition includes: All new chapter titled "Setting Up Your New Studio" A re-vamped and expanded chapter 8 now titled "Making Portraits" New appendix of reliable photo gear sources Over 100 new photographs and informational sidebars Updated information about advances in flash equipment, LED panels and fluorescent lights Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles.
How to give a world-class presentation—based on the wildly popular TED Talks The only TED Talks-based guide available showing business professionals how to give the presentation of their lives A nonprofit dedicated to Ideas Worth Sharing, TED Talks began as a challenge to leaders in technology, entertainment, and design to give the “talk of their lives.” The organization has since gone global and contains more than 14,000 videos on nearly every topic imaginable.How to Deliver a TED Talk is a step-by-step guide showing business professionals how to deliver a TED Talk by carefully selecting their topic, crafting their narrative, mastering their delivery, and refining their design.The more than 14,000 talks on the TED website have been viewed more than one billion times Originally self-published in 2012, this book immediately hit #1 on Amazon and has consistently ranked no less than #5; this is an expanded edition of the original Donovan is the founder and lead organizer of TEDxMillRiver, a sold-out TEDx event in Stamford, CT
Josef von Sternberg was born in Vienna in 1894, went to America as a penniless immigrant, and directed his first motion picture in 1924. It was hailed as a work of genius, and he followed it with some of the most striking films of the end of the silent era. With the "talkies" began his long association with Marlene Dietrich. He was the terror of the Hollywood stage, driving his team to a frenzy in his demands for perfection. He also shaped the new medium in several decisive ways. In this book he is not merely reminiscing; in a series of key chapters he sets out his views on the nature of the cinema and of direction.
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. 'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
First published in 1964
"A practical and savvy guide." -- Gavin de Becker, #1 New York Times bestselling author of The Gift of Fear "Understanding nonverbal language is the essential skill in any profession that involves communication. This book is the best primer on the topic of nonverbal communication I have ever read." -- Geoffrey N. Fieger, noted trial attorney "As a regular contributor to and commentator on Court TV, Dr. Lillian Glass has repeatedly demonstrated her exceptional professional skills of reading people in our on-air coverage of several trials. In this book, she shares with readers these skills, which could prove to be invaluable in every aspect of your life." -- Nancy Grace, Court TV "A must-read for everyone, whether they are in business or not. Applause to Dr. Glass for giving the public such an important work." -- Arnold Kopelson, motion picture producer Knowing how to read people-- picking up on and interpreting their hidden cues-- is a tremendous asset for virtually anything you do. In I Know What You're Thinking, psychologist, bestselling author, and communications expert Dr. Lillian Glass helps you develop a tremendous new set of skills that will make you more perceptive, more powerful, and more successful. As she has done for her numerous clients, Dr. Glass shows you-- step by step-- how to gain the power to know the truth about people. Through simple quizzes and easy-to-follow exercises, you'll learn to improve your judgment of others and make better decisions while projecting confidence, sincerity, and strength. With this fun, down-to-earth guide, you'll be able to look anyone in the eye with a quiet self-assurance that says I Know What You're Thinking.
This volume presents a stimulating series of studies on affective variables in second language teaching and learning. The papers examine the roles of motivation, anxiety, self-image, learners ́ attitudes and non-verbal behaviours with regard to L2 environments. The findings highlight the importance of these factors in a variety of settings.
The Wolves of Denali
Author: L. David Mech
Publisher: U of Minnesota Press
For more than nine years the wolves in Alaska's Denali National Park were the subject of intense research by a group of renowned scientists led by L. David Mech. The result of their work is the most comprehensive study of a population of wolves and their prey ever available. This accessible, fascinating, and extensively illustrated book will appeal to researchers, general readers, and wolf enthusiasts across the world.
This new series of colouring books for grown-ups offers an inspiring adventure in doodles, shapes, and patterns. With a fresh new take on the classic colouring book, each title offers 30 amazing ready-to-colour line drawings, plus a handy guide to basic art techniques. Printed on high quality extra-thick paper, these books are perfect for decorating with coloured pencils, gel pens, watercolours, and more. Designed to eliminate bleed-through, each page is pre-perforated for easy removal and display.
Now you can learn and master anatomy with ease, while having fun, through the unique approach of Netter's Anatomy Coloring Book, by John T. Hansen, PhD. Using this interactive coloring workbook, you can trace arteries, veins, and nerves through their courses and bifurcations...reinforce your understanding of muscle origins and insertions from multiple views and dissection layers...and develop a better understanding of the integration of individual organs in the workings of each body system throughout the human form. Online access to Student Consult-where you'll find the complete contents of the book and much more-further enhances your study and exponentially boosts your reference power. Whether you are taking an anatomy course or just curious about how the body works, let the art of Netter guide you! Provides multiple views, magnifications, and dissection layers that strengthen your understanding of 3-D anatomical relationships. Presents each topic in two-page spreads-with Netter anatomical illustrations accompanied by high-yield information-that gives context to the structures. Features illustrations small enough for quick coloring, but large enough to provide you with important details. Offers tips for coloring key structures that emphasize how a coloring exercise can reinforce learning. Uses Key Points to cover functional and clinical relevance and relationships. Contains tables that review muscle attachments, innervation, action, and blood supply. Features Clinical Notes which highlight the importance of anatomy in medicine. Includes online access to Student Consult where you can search the complete contents of the book, print additional copies of the coloring pages, view completed coloring pages for reference, access Integration Links to bonus content in other Student Consult titles...and much more...to further enhance your study and exponentially boost your reference power.
What is Montserrat
Publisher: L'Abadia de Montserrat
Author: William Arruda, Kirsten Dixson
Publisher: John Wiley & Sons
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job