Gender Design im Web
Author: Robin Ridder
Publisher: BoD – Books on Demand
"Gender Design und geschlechtsspezifisches Design sind überall. Egal ob im Haushalt, im Fernsehen, im Internet oder in der heimischen Garage. Es gibt noch unzählige weitere Orte, wo es gefunden werden kann - wenn denn darauf geachtet wird. Denn Gender Design nehmen die meisten Menschen erst gar nicht wahr, bis sie zum ersten Mal bewusst darauf achten. [...]" In "Gender Design im Web" analysiert der Autor das Nutzungsverhalten einer ausgewählten Testgruppe unter soziologischen und psychologischen Gesichtspunkten, um so Präferenzen im Design und bei der Benutzbarkeit von Webseiten zu finden.
Author: Norman Douglas
Author: Bernd M. Giese, Christian Pade, Henning Wigger, Arnim von Gleich
Synthetic Biology is already an object of intensive debate. However, to a great extent the discussion to date has been concerned with fundamental ethical, religious and philosophical questions. By contrast, based on an investigation of the field’s scientific and technological character, this book focuses on new functionalities provided by synthetic biology and explores the associated opportunities and risks. Following an introduction to the subject and a discussion of the most central paradigms and methodologies, the book provides an overview of the structure of this field of science and technology. It informs the reader about the current stage of development, as well as topical problems and potential opportunities in important fields of application. But not only the science itself is in focus. In order to investigate its broader impact, ecological as well as ethical implications will be considered, paving the way for a discussion of responsibilities in the context of a field at a transitional crossroads between basic and applied science. In closing, the requirements for a suitable regulatory framework are discussed. The book is intended as a source of information and orientation for researchers, students and practitioners in the natural sciences and technology assessment; for members of scientific and technological, governmental and funding institutions; and for members of the general public interested in essential information on the current status, prospects and implications of synthetic biology.
Author: Gerard J. Tellis
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Author: Arline M. Fisch, David Revere McFadden, Ida Katherine Rigby, Robert Bell
Publisher: Arnoldsche Verlagsanstalt GmbH
This is the first monograph of Arline Fisch, the leading American creator of jewellery as art. It introduces the most important aspects of her work: full-body jewellery which covers the wearer's body like armour; recurrent motifs like fans, feathers and animals and, finally, something that is has employed in making jewellery. Since the early 1970s she has been processing metals, mainly gold and silver, like fabric. This technique, hitherto unknown in the field of jewellery making, has now become part of the standard repertoire of contemporary jewellery designers. More than 100 brilliant colour photographs i illustrate the spectacular work of this innovative artist, reveling the impact jewellery and clothing metal and fabric have on each other in her work.
Journalism and Media Convergence
Author: Heinz-Werner Nienstedt, Stephan Russ-Mohl, Bartosz Wilczek
Publisher: Walter de Gruyter
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
Author: Germany, Martin Aufenanger, Gerhard Barth, Anja Franke
This book presents modern developments in time series econometrics that are applied to macroeconomic and financial time series, bridging the gap between methods and realistic applications. It presents the most important approaches to the analysis of time series, which may be stationary or nonstationary. Modelling and forecasting univariate time series is the starting point. For multiple stationary time series, Granger causality tests and vector autogressive models are presented. As the modelling of nonstationary uni- or multivariate time series is most important for real applied work, unit root and cointegration analysis as well as vector error correction models are a central topic. Tools for analysing nonstationary data are then transferred to the panel framework. Modelling the (multivariate) volatility of financial time series with autogressive conditional heteroskedastic models is also treated.
The twelfth volume in the Progress in International Business Research series presents extensive accounts of the contemporary scientific debate on how to assess the impacts of distance, both negative and positive ones, on the conduct of international business.
Sport Coaching Concepts
Author: John Lyle, Chris Cushion
Publisher: Taylor & Francis
Coaching is a vital factor for success in sport at all levels. Sport Coaching Concepts offers a comprehensive introduction to the theoretical issues that underpin sport coaching practice. Now in a fully revised and updated new edition, it explains why a conceptual approach to sport coaching is more important than ever before, using practice-orientated analysis to help students develop a full understanding of coaching theory and technique. Drawing on more than a decade’s worth of research, the book reflects upon the profound changes that have transformed coach education and development. It covers all the key topics of the sport coaching curriculum and includes six new chapters on the evolution of coaching theory, coaching expertise, decision making, social perspectives on the coach–athlete relationship, social inclusion and principles of coach development. Each chapter contains a full range of pedagogical features to aid learning, including discussion questions, practical projects, guides to further reading, case studies and insights from practising coaches. Sport Coaching Concepts is essential reading for all students of sport coaching and any serious coaches looking to develop their own coaching practice.
This book summarizes the key findings of a five-year interdisciplinary research project funded by the German Federal Ministry of Research and Education (BMBF). It serves as a typical case study for a rapidly growing and developing urban center – Da Nang City, which is surrounded by remote areas characterized by increasing migration and limited development. A number of German and Vietnamese universities and international institutions participated in the project, contributing their particular expertise to assess the data-scarce region under study, two provinces in central Vietnam with a combined area of ca. 12,000 km2.
Scholarly Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, -, language: English, comment: White Paper. Dies ist keine Universitatsarbeit, sondern fur eine Prasentationsreihe des Unternehmens Syzygy geschrieben worden., abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business--full of ideas for how best to market, display, and sell