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Petit traité de contre-marketing

Petit traité de contre-marketing

Author: Yves-Alexandre Thalmann
Publisher: Jouvence Pratiques
ISBN: 2889112675
Pages: 96
Year: 2013-10-09
Voulez-vous savoir comment vous vous faites manipuler dans les magasins et les supermarchés ? Comparez votre liste de commissions à ce que vous avez dans le caddy en passant à la caisse. La différence entre les deux est la mesure exacte des manipulations que vous avez subies ! Effrayant, n'est-ce pas ? Ce petit livre rempli d'exemples de la vie courante, décrit les astuces utilisées par les professionnels de la vente, appelées marketing et publicité, pour influencer les consommateurs à dépenser toujours plus et plus. Une fois conscients de ces manœuvres, vous serez armés pour les déjouer et décider d'acheter (ou non) en toute liberté. Après le grand succès du Petit traité de contre-manipulation qui se concentrait sur la vente importune et agressive, Yves-Alexandre Thalmann s'en prend cette fois-ci, avec l'humour qu'on lui connaît, à ce qui se trame dans les supermarchés pour nous faire dépenser davantage. Un livre qui nous fait vraiment faire des économies !
Petit traité de démanipulation publicitaire

Petit traité de démanipulation publicitaire

Author: Yves-Alexandre Thalmann
Publisher: Jouvence Pratiques
ISBN: 2889111911
Pages: 96
Year: 2013-12-18
La publicité envahit littéralement nos vies : au bord des routes, dans les journaux, sur nos écrans, dans nos boîtes aux lettres, sur nos vêtements... Rien ne semble pouvoir échapper à son emprise tentaculaire. À coups d’images d’Épinal et de slogans simplistes, elle assomme notre esprit critique et conditionne nos goûts. Heureusement, il est possible d’apprendre à déjouer son envoûtement, à défaut de pouvoir s’y soustraire totalement. Le secret pour y arriver ? Faire la différence entre besoins et envies et, surtout, décoder les histoires qu’elle essaie de nous faire gober. Après le succès de ses Petit traité de contre-manipulation et Petit traité de contre-marketing, Yves-Alexandre Thalmann démonte cette fois-ci les ficelles utilisées par les publicitaires pour nous manipuler. Un petit livre rempli d’anecdotes croustillantes pour apprendre à vivre avec la publicité plutôt que contre elle. Vous n’imaginez pas tout ce que ce livre peut faire pour vous ! Yves-Alexandre Thalmann est psychologue et spécialiste en développement personnel. Titulaire d’un doctorat en physique, il se fait un point d’honneur à appliquer la même rigueur scientifique dans son travail que dans les relations humaines. Il est l’auteur de nombreux livres à succès, dont Au diable la culpabilité !, Petit traité de contre-manipulation, Petit traité de contre-marketing, Petit cahier d’exercices d’entraînement au bonheur, Petit cahier d’exercices pour voir la vie en rose (Éd. Jouvence).
Livres hebdo

Livres hebdo

Author:
Publisher:
ISBN:
Pages:
Year: 2010-02

Livres de France

Livres de France

Author:
Publisher:
ISBN:
Pages:
Year: 2010-01
Includes, 1982-1995: Les Livres du mois, also published separately.
But You Did Not Come Back

But You Did Not Come Back

Author: Marceline Loridan-Ivens, Judith Perrignon
Publisher: Open Road + Grove/Atlantic
ISBN: 0802190650
Pages: 112
Year: 2016-01-05
“You might come back, because you’re young, but I will not come back.”—Marceline Loridan’s father to her, 1944 A runaway bestseller in France, But You Did Not Come Back has already been the subject of a French media storm and hailed as an important new addition to the library of books dealing with the Holocaust. It is the profoundly moving and poetic memoir by Marceline Loridan-Ivens, who at the age of fifteen was arrested in occupied France, along with her father. Later, in the camps, he managed to smuggle a note to her, a sign of life that made all the difference to Marceline—but he died in the Holocaust, while Marceline survived. In But You Did Not Come Back, Marceline writes back to her father, the man whose death overshadowed her whole life. Although her grief never diminished in its intensity, Marceline ultimately found her calling, working as both an activist and a documentary filmmaker. But now, as France and Europe in general faces growing anti-Semitism, Marceline feels pessimistic about the future. Her testimony is a memorial, a confrontation, and a deeply affecting personal story of a woman whose life was shattered and never totally rebuilt.
French books in print

French books in print

Author: Electre
Publisher:
ISBN: 276540867X
Pages:
Year: 2003

Thirst

Thirst

Author: Kerry Hudson
Publisher: Random House
ISBN: 1448190215
Pages: 336
Year: 2014-07-17
From the prize-winning author of Tony Hogan Bought Me An Ice-Cream Float Before He Stole My Ma Winner of the Prix Femina Etranger London, in the frayed heat of summer. Alena is shoplifting shoes when Dave catches her in the act and so begins an unlikely relationship between two people with little in common and everything to lose. But the past is a dark place. And both of them have secrets they’ve no idea how to live with – or leave behind. Yet still they find themselves fighting with all they’ve got for a future together. But is love enough? 'Accomplished... Beautiful... Heart-wrenching' Independent on Sunday Shortlisted for the Prix Femina Prize
Happiness

Happiness

Author: Matthieu Ricard
Publisher: Little, Brown
ISBN: 0316054755
Pages: 304
Year: 2008-12-14
A molecular biologist turned Buddhist monk, described by scientists as "the happiest man alive," demonstrates how to develop the inner conditions for true happiness.
Life, Only Better

Life, Only Better

Author: Anna Gavalda
Publisher: Penguin
ISBN: 1609453034
Pages: 210
Year: 2015-11-24
Mathilde is twenty-four. She has abandoned her studies in art history in lieu of a menial job and lives in a house she shares with twin sisters. One day she forgets her bag in a café and a week later an unknown man returns it to her. Following this encounter, Mathilde decides to throw caution to the wind and change her life entirely. Yann is twenty-six, a university graduate, unemployed. There may be better days ahead. Maybe. While waiting for them to come, he works as a sales assistant in a home appliances store. He wouldn’t say he is unhappy. But sometimes, late at night, when he is crossing a bridge over the River Seine, he imagines jumping. One day he does a favor for one of his neighbors and is asked to stay for dinner as thanks. The following morning Yann throws caution to the wind and decides to change his life entirely. These two novellas by best-selling author Anna Gavalda are among her most moving and inspiring. Love in this book is a fragile emotion, easily ruined and eternally subject to the consequences of one's choices. Gavalda’s great gift is the directness with which she addresses her readers in a voice that is at once inventive, forceful, and intimate. Life, Only Better is a touching, cleverly crafted book about choices and their consequences.
Altruism

Altruism

Author: Matthieu Ricard
Publisher: Little, Brown
ISBN: 0316208213
Pages: 864
Year: 2015-06-02
The author of the international bestseller Happiness makes a passionate case for altruism--and why we need it now more than ever. In Happiness, Matthieu Ricard demonstrated that true happiness is not tied to fleeting moments or sensations, but is an enduring state of soul rooted in mindfulness and compassion for others. Now he turns his lens from the personal to the global, with a rousing argument that altruism--genuine concern for the well-being of others--could be the saving grace of the 21st century. It is, he believes, the vital thread that can answer the main challenges of our time: the economy in the short term, life satisfaction in the mid-term, and environment in the long term. Ricard's message has been taken up by major economists and thinkers, including Dennis Snower, Amartya Sen, Joseph Stiglitz, and George Soros. Matthieu Ricard makes a robust and passionate case for cultivating altruistic love and compassion as the best means for simultaneously benefitting ourselves and our society. It's a fresh outlook on an ardent struggle--and one that just might make the world a better place.
The Initiates

The Initiates

Author: Étienne Davodeau
Publisher: NBM Publishing
ISBN: 1561637033
Pages: 272
Year: 2013-03-01
Winner of: Gourmand Magazine Best US wine book translation Slate Cartoonist Studio Award nominee A graphic novel that explores the nature of one’s vocation, this book offers a look at the daily devotion to craft in two dissimilar professions. Étienne Davodeau is a comic artist—he doesn’t know much about the world of winemaking. Richard Leroy is a winemaker—he’s rarely even read comics. But filled with good will and curiosity, the two men exchange professions, and Étienne goes to work in Richard’s vineyards and cellar, while Richard, in return, leaps into the world of comics. Providing a true-life representation of how both professions work, this insightful book investigates two fascinating fields, exploring each man’s motivations and ultimately revealing that their endeavors and aspirations are not much different.
Island of Point Nemo

Island of Point Nemo

Author: Jean-Marie Blas de Roblès
Publisher: Open Letter Books
ISBN: 1940953626
Pages: 450
Year: 2017-08-15
Two storiesone a grandiose adventure-mystery, the other a tale of erotic exploitshumorously intertwine in a French e-reader factory."
Toward Sustainable Relations Between Agriculture and the City

Toward Sustainable Relations Between Agriculture and the City

Author: Christophe-Toussaint Soulard, Coline Perrin, Elodie Valette
Publisher: Springer
ISBN: 3319710370
Pages: 239
Year: 2018-01-30
This book gives an overview of frameworks, methods, and case studies useful for the analysis of the relations between agriculture and the city, in Europe and the Mediterranean. Its originality lies in the analysis of urban food systems sustainability from an actors’ perspective. All the chapters consider the key role of actors in the definition of innovations and pathways, which enhance sustainability, seen as an ongoing process. Part 1 presents systemic approaches of agricultural-urban interactions at the city-region scale in France, Egypt, Italy and Morocco. Part 2 deals with methods and tools for urban planning and local development, utilized to design and assess sustainable food systems. The Part 3 inventories the recent changes in urban agriculture and the new forms of governance which are emerging in European cities (Athens, Berlin, Lisbon, Montpellier, Paris and Zurich). These results are useful for students, academics and activists involved in local policies and projects.
Life Coaching For Dummies

Life Coaching For Dummies

Author: Jeni Mumford
Publisher: John Wiley & Sons
ISBN: 0470687002
Pages: 344
Year: 2009-09-11
Trusted advice on finding a coach and getting more out of life Life coaching is a popular, though unregulated, personal development tool. This no-nonsense guide debunks the myths behind life coaching and gives expert advice on incorporating it into daily life. Whether readers want to self-coach or work with a professional, this savvy resource provides essential tips on getting priorities straight, being more productive, and achieving goals. Jeni Mumford (London, UK) is a qualified personal life coach and an accredited NLP practitioner.
The science of the emotions

The science of the emotions

Author: Bhagavān Dās
Publisher:
ISBN:
Pages: 248
Year: 1908