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The Elements of Typographic Style

The Elements of Typographic Style

Author: Robert Bringhurst
Publisher: Hartley & Marks Publishers
ISBN: 0881792128
Pages: 398
Year: 2013-01-15
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.
The Elements of Typographic Style

The Elements of Typographic Style

Author: Robert Bringhurst
Publisher: Hartley & Marks Publishers
ISBN: 088179211X
Pages: 398
Year: 2012
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books," and many other small but important updates based on things that are continually changing in the field.
The Elements of Typographic Style

The Elements of Typographic Style

Author: Robert Bringhurst
Publisher: Point Roberts, WA ; Vancouver : Hartley & Marks
ISBN: 0881791334
Pages: 350
Year: 1996
A readable manual and reference on modern typography, exploring the art and history of the field as well as technical details. Includes bandw illustrations, a glossary, and reference appendices. This second edition includes a new chapter on digital typography, expanded information on typefaces and designers, and a deeper look into the history of letterforms. For anyone who works with type, including writers, editors, graphic artists, and desktop typographersAnnotation copyrighted by Book News, Inc., Portland, OR
Designing Type

Designing Type

Author: Karen Cheng
Publisher: Yale University Press
ISBN: 0300111509
Pages: 232
Year: 2005-01-01
One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design. The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents. As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.
Anatomy of a Typeface

Anatomy of a Typeface

Author: Alexander S. Lawson
Publisher: David R. Godine Publisher
ISBN: 0879233338
Pages: 428
Year: 1990-01
To the layman, all printing types look the same. But for typographers, graphic artists, and others of that lunatic fringe who believe that the letters we look at daily (and take entirely for granted) are of profound importance, the question of how letters are formed, what shape they assume, and how they have evolved remains one of passionate concern. That exploration of letter forms, and their division and classification into "families" or generic groupings, is the heart of this comprehensive study. Written by an expert who has examined letters all his life, this monumental analysis of letter forms considers a broad and representative range of international typefaces. Lawson explores the vast territory of types, their development and uses, their antecedents and offspring, with precision, insight, and clarity. From Garamond to Bembo to the design and manufacture of sans-serif letters and newspaper types, this is the first full-scale investigation of typefaces since D. B. Updike's classic Printing Types was published in 1922.
Just My Type

Just My Type

Author: Simon Garfield
Publisher: Penguin
ISBN: 1101577819
Pages: 384
Year: 2011-09-01
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Detail in Typography

Detail in Typography

Author: Jost Hochuli
Publisher:
ISBN: 3721209273
Pages: 64
Year: 2015-02-01
An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.
Type and Typography

Type and Typography

Author: Phil Baines, Andrew Haslam
Publisher: Laurence King Publishing
ISBN: 1856694372
Pages: 224
Year: 2005
Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
A Type Primer

A Type Primer

Author: John Kane
Publisher: Laurence King Publishing
ISBN: 1856692914
Pages: 196
Year: 2002
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's eye through informed, direct observation.
Letters of Credit

Letters of Credit

Author: Walter Tracy
Publisher: David R. Godine Publisher
ISBN: 1567922406
Pages: 219
Year: 2003-01
THE REVOLUTION in typesetting - a revolution that over the past two decades has eliminated a five-hundred-year-old system of hot metal production and replaced it with one of photo-generated and computer-driven composition - shows no sign of winding down. This book, more than any other we know, traces the steps that went into that revolution and simultaneously makes the argument that the letter forms themselves are in process of evolution. Tracy argues that, whether they are of the sixteenth or the twentieth century, the forms that comprise our alphabet are subject to the same rules of good taste, proportion, and clarity that have always obtained. But what we face today is vastly different from fifty years ago. For the first time, new technology has made the proliferation (and, as some would maintain, debasement) of letter forms fast and easy (or quick and dirty.) With fifty years of professional experience on both sides of the Atlantic (including thirty years as head of type design for the British Linotype Company), Tracy is in a unique position to make this argument and arrive at his sad conclusion: the design of distinguished, contemporary typefaces is far outnumbered by the mediocre and downright bad. Part of the reason for this deplorable deterioration is a lack of critical analysis of the particular esthetics involved. This step-by-step examination of type-design esthetics is precisely what Tracy provides here, while avoiding both the promoter's hype and the manufacturer's claims. Here are the gut issues of what makes type good or bad, legible or unreadable. Extensively illustrated with both typefaces and line drawings, this book belongs on the shelf of anyone interested in thehistory of letters or in the artistry and peculiar problems that lie behind their production.
Typography

Typography

Author: Willi Kunz
Publisher: Arthur Niggli
ISBN:
Pages: 171
Year: 2000-04-05
Chosen as one of the "most beautiful Swiss books" of 1998, Willi Kunz's explanation of the theory and practice of typographic design is an important reference for the graphic design community. An indispensable grounding in what makes design of lasting value.
Grid Systems

Grid Systems

Author: Kimberly Elam
Publisher: Chronicle Books
ISBN: 1616893478
Pages:
Year: 2014-04-15
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
The Fundamentals of Typography

The Fundamentals of Typography

Author: Gavin Ambrose, Paul Harris
Publisher: A&C Black
ISBN: 294041176X
Pages: 200
Year: 2011-08-31
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
The Elements of Style

The Elements of Style

Author: William Strunk
Publisher: Penguin
ISBN: 0143112724
Pages: 147
Year: 2007
Offers advice on improving writing skills and promoting a style marked by simplicity, orderliness, and sincerity.
Designing with Type, 5th Edition

Designing with Type, 5th Edition

Author: James Craig, Irene Korol Scala
Publisher: Watson-Guptill
ISBN: 0823085600
Pages: 176
Year: 2012-05-16
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.